Recently, WhatsApp started to roll out the Multi Media Server service, for Android, iOS and Windows Phone users, ensuring a better sharing service, but WhatsApp is continuing to work on something that will improve the sharing, precisely about images. In fact, WhatsApp is developing right now a feature that allows the app to automatically scan the image before sending it. When WhatsApp scans the image, it detects if the image contains some texts: if so, WhatsApp will use a very different type of compression to send it, in order to ensure a good read to the recipient. Therefore, WhatsApp is going to allow the user to share this type of images applying a very low level of compression, in future. Actually, WhatsApp is internally testing this feature in WhatsApp for Android 2.17.339 Google Play beta (surely it will be available in future for iOS too), but it's currently disabled by default: that means you have to wait that WhatsApp will remotely enable it in future in order to use it. At the moment, for images that contain text, WhatsApp is still applying the same level of compression used for sharing images without texts, internally. This level will be remotely modified...

Recently we talked about basic Business information, the Business Info section and WhatsApp Business status spotted in WhatsApp beta for Android, released through the Google Play Beta Program.

WhatsApp was working in these months on a new service to share media, in order to guarantee a better reliability and quality of data: the Multi Media Server protocol. This protocol, developed by Microsoft, has been adopted by WhatsApp to share media, that are hosted now on Facebook servers. MMS is used by WhatsApp to transfer all multimedia data in real-time, and it's the same protocol used for implementing the video streaming feature, recently enabled for all iOS users. MMS ROLLED OUT TODAY Since today, WhatsApp is rolling out for all iOS users the MMS protocol for sharing GIFs, Documents and Videos, that will be able to be simultaneously downloaded. Simultaneous downloads were already supported, but now WhatsApp is managing by their servers how many GIFs/Documents/Videos the user can simultaneously download, and WhatsApp can change this value when necessary. The user experience won't change, visually: you will continue to share media as always and, obviously, shared media using this new protocol will continue to be end-to-end encrypted, ensuring a better service thanks to MMS. WhatsApp is still working to implement the support for sharing Images, Audio files and Voice Messages, that will be remotely available later. There will also be...