After sharing the details about three new privacy features that are coming soon on WhatsApp, Mark Zuckerberg is now announcing another important feature for people in India: they can start shopping on JioMart, add items to the cart and securely make a payment within the WhatsApp chat!
| Common questions | Answers |
|---|---|
| Name of the feature? | WhatsApp In-app shopping |
| Status? | Rolling out |
| Compatibility? | Latest versions of WhatsApp beta for Android and iOS are marked as compatible updates. |
| I’ve installed this update but I don’t have this feature. Why? | This feature has been released to certain people in India. If you don’t have this feature, please wait for the next few updates. |
| Previous news? | WhatsApp news of the week: communities on WhatsApp beta for Android |
In the article about the WhatsApp beta for Android 2.22.9.12 update, we shared the details about the ability to create an order thanks to a new chat shortcut, a tool under development for businesses. The same feature was also spotted during the development of WhatsApp Desktop beta but there is official news today. In fact, Mark Zuckerberg just shared the details on Facebook about the first end-to-end shopping experience on WhatsApp thanks to a partnership with JioMart in India!
As you can see in this screenshot from Meta, some people in India can already create orders by visiting JioMart’s catalog: after the creation of the order, the item will immediately be added to a personal cart. When necessary items are added to the cart, users can securely make the payment without leaving WhatsApp thanks to UPI Payments.
Mark Zuckerberg’s vision is very detailed: he defines business messaging as an area with real momentum and “chat-based experiences like this will be the go-to way people and businesses communicate in the years to come”.
This feature is released to some people in India that are using the latest versions of WhatsApp for Android, iOS, and Desktop, and it is rolling out to more over the coming weeks.
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