WhatsApp has just submitted a new update through the TestFlight beta Program, bringing the version up to 23.12.0.73. The version marked within WhatsApp Settings is 2.23.12.73 and the TestFlight build is 23.12.0 (484676986).
What’s new in this update? Thanks to the business version of the app, we discovered that WhatsApp is releasing an enhanced interface to advertise status updates, and it’s available to some beta testers!
| Common questions | Answers |
|---|---|
| Name of the feature? | Boost status updates – new interface |
| Status? | Rolling out |
| Compatibility? | WhatsApp Business beta for iOS 23.12.0.73 is marked as a compatible update, but some users may be able to get the same interface by installing the previous update. |
| I have the same version but I don’t have this feature, why? | This feature is available to some beta testers, and it is rolling out to more people over the coming weeks. |
| Thanks: | SiLent, for testing and reporting! |
| Previous news? | WhatsApp beta for Android 2.23.13.5: what’s new? WhatsApp is working on a multi-account feature! |
845 days, 1 hour, 56 minutes and 4 seconds ago
Check out TestFlight or Twitter to discover when it's available.
BOOST STATUS UPDATES
In March, we shared information about a new feature available in the WhatsApp Business app: the boost status shortcut. By using this shortcut after posting a new status update, businesses can quickly share it on Facebook and Instagram to attract new customers. After releasing the shortcut to beta testers on iOS and Android in the same month, WhatsApp started gradually rolling it out to everyone. However, WhatsApp has also been working on improving the interface of the section that appears when trying to enable the feature, and some beta testers may now experiment with it after installing the latest WhatsApp Business 23.12.0.73 update, which is available on the TestFlight app!
As you can see in this screenshot, WhatsApp redesigned the section that appears after using the boost status shortcut. The screenshot also provides us with further information, such as the ability to reach new customers and lead them to a chat with us on WhatsApp by boosting our status updates.
With this new interface, WhatsApp wants to make it even clearer what the “boost status” option means. The business interacting with this feature will immediately understand that it allows creating a sponsored post on either Facebook or Instagram, in order to reach new customers and attract them to WhatsApp through the dedicated click-to-chat button. As we said in our previous article, once a status update is advertised, it becomes an advertisement post on Facebook or Instagram. However, it will not be shared with other WhatsApp users since this feature exclusively provides optional advertising capabilities on Instagram and Facebook. In addition, this is an exclusive business tool so it is not available to standard WhatsApp accounts.
The new interface for the section that allows users to advertise their status updates is available to some beta testers that install the latest version of WhatsApp beta for iOS from the TestFlight app, and it is rolling out to even more people over the coming weeks.
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