WhatsApp has just submitted a new update through the Google Play Beta Program, bringing the version up to 18.104.22.168.
What’s new in this update? Discover the details below!
|This article is about…?||Business accounts|
|Status?||Changes are rolling out today|
|Compatibility?||WhatsApp beta for Android 22.214.171.124 is marked as compatible update, but some users may see this change on WhatsApp beta for Android 126.96.36.199 as well..|
|I’ve installed this update but I don’t see this change. Why?||WhatsApp is rolling out this feature to beta testers today. If it’s not available for you, please wait for the next updates.|
|Previous news?||WhatsApp Messenger beta for iOS 188.8.131.52: what’s new?|
After releasing the new WhatsApp Messenger beta for iOS 184.108.40.206 update, we explained that WhatsApp is now making it easier to understand if you’re chatting with a business account and if the business is using an external service to manage and store your chat with them.
WhatsApp is now applying the same changes in the new update for Android:
As you can see in this screenshot, when you’re chatting with a business account, it’s temporarily marked below the business name. In addition, after the new update, WhatsApp still secures your chats and calls with businesses that use solution providers, but it depends on them how they process your messages, seen that businesses may rely on Facebook services or third-party companies.
What do you need to know about the latest update?
- Messages are still end-to-end encrypted, and this will never change. It’s just changed the way some business accounts use to store their chats with you. If they start using services from cloud providers, the change will be always notified in the chat, even if they stop relying on them.
- People always know if the business relies on Facebook or external services to manage and store the chat with them.
- Users have always control over their conversations, so they can stop and block chatting with business accounts.
- Business accounts are not all the same: if you’re chatting with a business account, it does not mean the business is using solution providers. A business account can avoid using an external service to manage and store the chat with users, but there are business accounts that use cloud providers. These businesses have additional services and they can respond to customers effectively. WhatsApp is now making it easier to understand after installing this update.
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