The last news about WhatsApp Business was the ability to set up a cover photo to enhance the business profile, but WhatsApp is working on more features for businesses: WhatsApp Premium is the new subscription plan and it is under development on WhatsApp beta for Android, iOS, and Desktop!
| Common questions | Answers |
|---|---|
| Name of the feature? | WhatsApp Premium |
| Status? | Under development |
| Availability? | WhatsApp is working on bringing the subscription plan for business accounts in a future update of the app. |
| I've installed this update but I cannot subscribe to WhatsApp Premium. Why? | WhatsApp Premium is under development so it is not ready to be rolled out to users, but you can discover a preview in this article. |
| Previous news? | WhatsApp is working on silently exit groups! |
WHATSAPP PREMIUM
Some time ago, we talked about a new subscription plan for business accounts: it will let businesses use additional features such as the ability to link up to 10 devices to the same WhatsApp account thanks to multi-device.
Today, we can finally reveal that the subscription plan is called WhatsApp Premium, it is only for business accounts and it is optional, but we can announce something more about what else WhatsApp Premium will offer to businesses:
As you can see in this screenshot, WhatsApp Premium will offer to users the ability to link and name up to 10 devices, so business devices can be also renamed to remember them easily. In addition, WhatsApp is also planning to offer the ability to create a unique custom business link: businesses can already use short links to let customers contact them by opening a link that includes their phone number, but WhatsApp Premium will let business accounts create a custom link, for example, wa.me/wabetainfo!
If you create a custom business link, it does not mean that the business phone number is hidden: a custom business link is only a better way to contact the business by using an easy-to-remember link. The custom short link is not a username but it is unique, so it will always open a specific business chat. Note that you will be able to change the custom short link once every 90 days.
Unfortunately, we do not know further details about WhatsApp Premium, so when it will be released, what's the price of the subscription, and if there will be more features included in the subscription plan in the future. What we know is that it is under development on WhatsApp Business beta for Android, iOS, and Desktop, it is optional and it won't be released to standard WhatsApp accounts. When more details are available, there will be another article on this website.
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