After releasing the ability to set up cover photos to enhance business profiles, WhatsApp is now working on a new optional subscription plan to offer additional features to business accounts.
| Common questions | Answers |
|---|---|
| Name of the feature? | Subscription plan |
| Status? | Under development |
| Availability? | WhatsApp is working on a new subscription plan for business accounts for a future update. |
| I’ve the same version but I don’t see new options that let me subscribe to the new plan, why? | The subscription plan is under development, and it is not available right now, but you can discover some details in this article. |
| Previous news? | WhatsApp news of the week: communities and cover photos |
Well, you read the headline so you already know what we are going to talk about, but let us explain from the beginning. WhatsApp is working on a redesigned interface for the “Linked Device” section, exclusively for WhatsApp Business accounts. WhatsApp uses a completely different description for multi-device in this revamped interface, claiming that you can add multiple devices to the account so different people in the business can all talk to a customer in the same chat:
But… this is not the only news for businesses, since there is more: a subscription plan!
The subscription plan is reserved for WhatsApp business accounts and offers additional features to businesses. For example, you know you can normally link up to 4 devices when using multi-device, but if you subscribe to their new plan, you will be able to link up to 10 devices. This is very good news for business accounts and it’s only one of the first features offered by the future subscription plan to business accounts. More additional services will be announced in the future.
Note that, even if WhatsApp is working on a subscription plan, it does not mean that you need to pay to use WhatsApp when the subscription plan is released: nothing changes for users and the app will always be free to use. The subscription plan is totally optional and it offers additional services to business accounts, like Twitter Blue for Twitter. If a business needs those additional services, they can consider to subscribe.
Unfortunately, further details are not available yet: we do not know if it’s a yearly or monthly subscription and how much it costs, but we know it won’t be available to standard WhatsApp accounts.
The subscription plan is not available right now on the business app, and it will be available in a future update of WhatsApp Business beta for Android and iOS with additional services.
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