What is the WhatsApp Business Directory?

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After releasing the beta program for multi-device, WhatsApp is already working on new features. Let’s discover what is the next one!


Common questions Answers
Name of the feature? WhatsApp Business Directory
Status? Under development
Availability? WhatsApp will announce this feature for a future update on WhatsApp beta for Android and WhatsApp beta for iOS.
I’ve the same version but I don’t see this feature, why? This feature is under development, so it’s not ready for the public, but you can see here a preview.
Previous news? Early access for multi-device is available now!

The WhatsApp Business Directory is a new simple way to quickly find new business accounts on WhatsApp without leaving WhatsApp, because it’s a feature built into the app.
If you have a business account, this does not mean that your phone number will become public, because this feature is optional and you need to join the Business Directory to make your account visible on a map: if you’re interested to be found by other people, the WhatsApp Business Directory is the feature you’re looking for, available in a future update.

WhatsApp is going to announce the WhatsApp Business Directory program soon, and there are some requirements to be met:

  • Use the most recent WhatsApp update available on the Play Store and App Store, when the feature will be available publicly.
  • You should include all the details about your business in your Business Profile.
  • Set the privacy setting to “everyone” for “Profile Picture”.
  • Have a business license. More details will be provided from WhatsApp when the Business Directory will be available.

If you meet the requirements, you will be able to apply for free to join the Business Directory, in WhatsApp Business Tools Settings.
Note that, if you edit your profile or you modify any information and privacy settings for “Profile Picture”, you might be forced to reapply for joining the Business Directory program again.
This feature should be announced soon, so if you’re interested to use this feature, be sure to meet the requirements now.
Stay tuned to discover news and features about WhatsApp beta for Android, iOS and Web!


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