WhatsApp was working in these months on a new service to share media, in order to guarantee a better reliability and quality of data: the Multi Media Server protocol. This protocol, developed by Microsoft, has been adopted by WhatsApp to share media, that are hosted now on Facebook servers. MMS is used by WhatsApp to transfer all multimedia data in real-time, and it's the same protocol used for implementing the video streaming feature, recently enabled for all iOS users. MMS ROLLED OUT TODAY Since today, WhatsApp is rolling out for all iOS users the MMS protocol for sharing GIFs, Documents and Videos, that will be able to be simultaneously downloaded. Simultaneous downloads were already supported, but now WhatsApp is managing by their servers how many GIFs/Documents/Videos the user can simultaneously download, and WhatsApp can change this value when necessary. The user experience won't change, visually: you will continue to share media as always and, obviously, shared media using this new protocol will continue to be end-to-end encrypted, ensuring a better service thanks to MMS. WhatsApp is still working to implement the support for sharing Images, Audio files and Voice Messages, that will be remotely available later. There will also be...

WhatsApp declared many months ago that they were testing new ways to allow to all WhatsApp users to communicate with businesses, using their services. This possibility does not mean that we will see ads or spam in WhatsApp. The user can choose to receive messages from specific businesses or continuing to use WhatsApp normally as always, without be disturbing.