After sharing news about the chat lock feature on WhatsApp for iOS and Android, Mark Zuckerberg just announced through the official Meta Channel the ability to create ads without needing a Facebook account and new paid optional messaging features!
| Common questions | Answers |
|---|---|
| Name of the feature? | Create Ads – Create Messages |
| Availability? | Soon |
| I’ve installed the latest update of WhatsApp but I don’t have these features. Why? | Mark Zuckerberg just announced these features through his official Meta Channel. This means that they will be released very soon. |
| Previous news? | WhatsApp Desktop built with the Electron framework officially reaches end-of-life stage! |
NEW BUSINESS FEATURES
In the article about the WhatsApp beta for Android 2.23.9.23 update, we shared information regarding a new feature in development for businesses: campaign messages. With the introduction of this feature, WhatsApp wants to offer small businesses a valuable tool that facilitates seamless communication with their customers. This is particularly significant as businesses currently experience difficulties in reaching out to new customers effectively. The feature is still under development but thanks to a recent message shared by Mark Zuckerberg through his official Meta broadcast channel, we discovered that this feature will be released soon!
As you can see in this screenshot, new features will be released to businesses soon as they have finally been announced through the official Meta broadcast channel by Mark Zuckerberg. Understanding the need for efficient customer engagement, WhatsApp plans to release new paid messaging optional features for small businesses. While larger companies were able to use the WhatsApp Business API to reach their customers, small businesses often struggle to effectively communicate with their customers due to various limitations. With the introduction of the new paid messaging features, WhatsApp will provide small businesses with a tool to create campaign messages so they can send personalized promotions, reminders, or even updates on holiday sales by using a template. Finally, small businesses will be able to connect and reach their customers more efficiently.
The introduction of these paid messaging optional features also brings an added benefit to small businesses as they will be able to efficiently manage their communication costs. By paying a certain fee, which may vary from country to country, businesses will gain access to these enhanced messaging tools and easily manage their budget by controlling the cost associated with each message they send. As we said in our previous article when the feature was in development, with the ability to track and monitor messaging expenses, businesses can ensure they always stay within their allocated budget while maximizing their customer engagement.
However, Mark Zuckerberg also announced that users of the business app will be able to create Facebook and Instagram ads without needing a Facebook account. This integration definitely eliminates the need for a Facebook account, simplifying the process of running ads and connecting with potential new customers by sponsoring a post on Facebook that includes a click-to-chat button that redirects to a WhatsApp conversation with the business.
Since this is an official announcement, it means that these features will be released soon to those users that install the latest update of WhatsApp Business for Android from the Google Play Store and WhatsApp Business for iOS from the App Store or the TestFlight app, so keep your WhatsApp up to date to experiment with these features soon.
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