WhatsApp is releasing cover photos for business profiles

WhatsApp has released a new iOS update through the TestFlight beta Program, bringing the version up to 22.9.0.70.
What's new in this update? WhatsApp is rolling out a feature that lets businesses choose a cover photo for their profile, and it's available to some beta testers!

WhatsApp Business for iOS Beta Introduces Cover Photos for Business Profiles

WhatsApp is continuing its push to make business profiles more customizable and visually appealing. Two months after the first announcement, WhatsApp has officially started rolling out cover photos for select users on the WhatsApp Business beta for iOS. This long-awaited update gives businesses a new way to personalize their presence on the platform and make their profiles stand out.

The cover photo feature on WhatsApp Business allows users to add a large banner image at the top of their business profile, much like the cover images seen on Facebook Pages or LinkedIn profiles. This banner is designed as a visual introduction to the business, showcasing a brand logo, products, or even promotional visuals.

How to Choose a Cover Photo on WhatsApp

After updating to WhatsApp Business beta version 22.9.0.70 through the TestFlight beta program, some iOS users are now receiving a new notification at the top of their chats list. The notice invites them to enhance their profile by adding a cover photo. By tapping "Tap to add now" or by navigating directly to their Business Profile settings, users can upload a cover image that will be visible to anyone who opens their business info page. When another WhatsApp user views a business profile, the new cover photo will appear prominently at the top, giving businesses a chance to make a strong visual impression from the first interaction.

Cover Photo Size and Technical Details

During early testing, the optimal cover photo size has been identified as 1211x681 pixels. Using this resolution ensures that the image displays correctly across devices without cropping or distortion. While WhatsApp may refine these dimensions in future updates, businesses should aim for this ratio when creating their cover images with the latest updates. At the moment, the ability to set and view cover photos is exclusive to WhatsApp Business beta for iOS. WhatsApp has not yet confirmed when the same functionality will reach Android beta testers, but the company typically strives to maintain feature parity across platforms. Given WhatsApp's track record of bringing identical updates to both iOS and Android, it's reasonable to expect that the cover photo feature will also be released on the WhatsApp Business beta for Android in the near future.

An Exclusive Feature for WhatsApp Business Accounts

Cover photos will remain exclusive to WhatsApp Business accounts. Standard personal WhatsApp users will not have access to this feature. WhatsApp aims to give business owners, entrepreneurs, and brands a new way to strengthen their visual identity and improve customer engagement through their WhatsApp profiles.

Why Cover Photos Matter for Businesses

Introducing cover photos marks a significant step in WhatsApp's evolution as a business communication and marketing platform. A well-designed banner can help companies instantly convey their brand message, highlight promotions, and establish credibility. By allowing businesses to visually customize their profile, WhatsApp is effectively closing the gap between traditional social media platforms and its own ecosystem. This is especially beneficial for small and medium-sized enterprises that rely heavily on WhatsApp to connect with customers and manage day-to-day communication.

Availability and Rollout Timeline

Currently, the cover photo feature is being gradually released to a limited number of WhatsApp Business beta users on iOS. The rollout is server-side, so it may take some time before all testers gain access. WhatsApp plans to activate the feature for more users over the coming weeks, as the company gathers feedback and ensures smooth performance before a wider release. It's important to note that only accounts with access to this beta feature will be able to view cover photos. If you open a business profile and don't see a cover image, that likely means the feature hasn't yet been rolled out to your account, or you're using the Android beta version, where the functionality is still under development.

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