At the global Conversations event in Miami, WhatsApp announced new updates designed to enhance business communication and streamline marketing efforts. These improvements aim to help businesses connect more effectively with customers even across Meta's platforms.
| Common questions | Answers |
|---|---|
| Name of the feature? | New WhatsApp Business tools |
| Status? | Announced |
| Availability? | These features are expected to be released in an upcoming update. |
| I've installed the latest version but these features are not available. Why? | These new features are not currently available to everyone, even if you're using the latest version of WhatsApp. They will become available gradually over the coming weeks. |
| Previous news? | WhatsApp beta for Android 2.25.20.5: what's new? WhatsApp is rolling out a business feature to filter chats that need a manual message! |
NEW WHATSAPP BUSINESS TOOLS
At the global Conversations conference in Miami, WhatsApp announced several new features aimed at making the platform the ultimate hub for business communications. The official announcement focused on enhancing customer interaction with advanced tools that cater specifically to the needs of large enterprises. Among the most anticipated updates were the introduction of enhanced calling and voice options, expanded AI support, and the launch of centralized campaign management tools, all designed to elevate business efficiency and customer satisfaction.
WhatsApp revealed enhanced calling and voice features, marking a significant step forward in how businesses can engage with their customers. In the coming weeks, larger businesses using the WhatsApp Business Platform will gain the ability to handle calls more seamlessly. Customers will be able to initiate live calls when they need to speak directly with a representative. Businesses can proactively reach out to customers who have requested a call. Additionally, the new voice and video calling options will offer even greater flexibility in customer support, particularly in cases that require a more personal touch, such as product demonstrations. The integration of these communication tools into the platform is expected to significantly improve the overall customer experience, ensuring that businesses can connect with clients in the way that works best for both parties.
These new calling and voice features are designed to give customers more flexibility in how they connect with businesses, whether through a quick voice message or a live video call. By integrating these capabilities into the WhatsApp Business Platform, Meta is also laying the groundwork for future innovations, such as AI-powered voice support. For businesses ready to implement these calling features, onboarding is available through official WhatsApp partners who can help tailor the experience to specific operational needs.
WhatsApp is also expanding the AI capabilities to help businesses keep up with the growing volume of customer interactions. With more businesses looking for ways to personalize and streamline communication, AI is playing an increasingly pivotal role. Meta introduced a new Business AI that can make tailored product recommendations and support sales directly through a business's website. This AI system can also follow up with customers, answering questions or providing updates directly within a WhatsApp chat. Starting soon, businesses in Mexico will have access to these AI tools, and WhatsApp plans to extend the availability of Business AI to more regions in the future.
Finally, WhatsApp is simplifying the process for businesses to manage their marketing efforts across multiple platforms. Meta is streamlining how businesses can create and manage their marketing strategies across WhatsApp, Facebook, and Instagram, all from one centralized location in Ads Manager. This new feature allows businesses of all sizes to use the same creative assets, setup flows, and budgets across these three platforms. This can significantly improve efficiency and consistency in their campaigns, as businesses no longer need to juggle separate tools or recreate assets for each channel. Once businesses are onboarded, they can upload their subscriber list and choose to manually select marketing messages or leverage Advantage+, a tool that relies on AI to optimize budgets across various placements for maximum performance. In the near future, businesses will also be able to create advertisements in WhatsApp Status, further expanding their marketing reach.
With these updates, WhatsApp is positioning itself as a powerful tool for businesses looking to strengthen relationships with customers while improving operational efficiency. The combination of enhanced calling options, AI-powered support, and centralized campaign management will undoubtedly help companies of all sizes better engage with their audiences and streamline their communications. WhatsApp's new features are sure to be a game changer, making it easier than ever for businesses to meet the needs of their customers and stay ahead of the competition. As the platform continues to evolve, it will be exciting to see how these innovations transform business communication and customer service in the coming months.
Stay up-to-date on WhatsApp news by following WABetaInfo on X. You can also discover other new features for WhatsApp beta for Android, iOS, Web/Desktop, and Windows.
Do you like this news? Please, let us know on X: we love hearing your feedback! If you're curious to see where you can find WABetaInfo, there is a dedicated page where you can discover our services.
In addition, we have set up a Discord Server where you can chat with other people, get help and advice, and stay up to date with the latest announcements from WABetaInfo.