WhatsApp is working on a feature to display channel update viewers on the web client
WhatsApp is developing a new feature for the web client that will display the number of viewers for channel updates, giving both channel admins and followers valuable insights into engagement. This feature aims to provide a more comprehensive understanding of a channel's reach, helping creators refine their content strategy in the future.
| Common questions | Answers |
|---|---|
| Name of the feature? | Channel update viewers |
| Status? | Under development |
| Availability? | WhatsApp is working on bringing a feature to display channel update viewers to a future update of the web client. |
| I have updated my version of WhatsApp but I don't have this feature. Why? | This feature is not available because it's under development, but it is possible to discover a preview in this article. |
| Special thanks: | Sc, for collaborating, testing, and reporting! |
| Previous news? | WhatsApp news of the week: Android beta update to create and share custom sticker packs is available! |
CHANNEL UPDATE VIEWERS
In the article about the WhatsApp beta for Android 2.23.24.15 update, we announced that a feature to see the number of channel update viewers was under development. This feature will display the view count within the message bubble, allowing both channel owners and followers to see how many times an update has been viewed, providing valuable insights into audience engagement. Although this feature is still under development on WhatsApp for Android, it appears that WhatsApp now intends to bring the same feature to track the number of channel update viewers to a future update of WhatsApp Web, ensuring a consistent experience across all platforms. Following the recent updates for WhatsApp Web beta, we discovered that WhatsApp is currently working on a new feature to display channel update viewers!
As you can see from the attached screenshot, WhatsApp is exploring the implementation of a feature to help channel owners better understand the performance of their updates, scheduled for release in the future. Specifically, the number of viewers for each channel update will be displayed within the message bubble, allowing owners to gauge audience engagement. It's worth noting that this feature will not only include views from followers but also those from users who have searched for the channel but do not follow it yet. This means that channel owners will have a more comprehensive view of their audience reach, helping them analyze engagement beyond just their followers.
This feature could encourage channel admins to improve the quality of their updates, knowing that they can measure the real impact of their posts. By understanding which updates receive more views, channel admins will be able to refine their content strategy to maximize engagement. Additionally, this feature could be beneficial for businesses and organizations using WhatsApp Channels as a marketing or communication tool, as it provides data-driven insights into audience interaction for specific updates.
Although WhatsApp plans to display the number of viewers for each channel update in a future update, it is important to note that the privacy of users will still be a top priority. The feature will only show the total number of views, without revealing the names or phone numbers of those who have viewed the updates. This ensures that viewers' identities remain private while navigating through channel updates, preserving the confidentiality of their engagement with the content. As a result, channel owners will be able to understand the reach of their updates without accessing any personal information about their audience.
However, it is still unclear how WhatsApp plans to roll out this feature, as it may limit access to this information to channel admins only or make it available to all followers. Since both options are currently in development, the final decision will depend on WhatsApp's approach. That said, we speculate that the feature will likely be extended to all users, as followers could also benefit from this information to understand the impact of the channel they are following or might consider following.
A feature to display channel update viewers on the web client is under development and it will be available in a future update of the web client. We will share more information about this feature in an upcoming article as additional details become available.
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