WhatsApp is releasing a new banner at the top of the chats list to encourage users to invite their friends and family to join the platform, for a more consolidated communication experience. This strategic campaign, delivered through the in-app banner, is accessible to select users who install the latest updates of WhatsApp for iOS and Android.
| Common questions | Answers |
|---|---|
| Name of the feature? | Invite new contacts |
| Status? | Rolling out |
| Compatibility? | Latest versions of WhatsApp for iOS and Android are compatible updates. |
| I have the same version but I don't have this banner, why? | This banner is available to some users, and it might be released to more people over the coming weeks. |
| Thanks: | Adwaith Varma, Gabriel Maldi, futurebound, Federico Trevisani, Elementary Pancake, Ismail Nasri Eldine, IgnacioAF, Hamada, and Alexandre Reol, for testing and reporting! |
| Previous news? | WhatsApp beta for iOS 24.8.10.74: what’s new? WhatsApp is working on a feature to track the view count of channel updates! |
INVITE NEW CONTACTS
In the article about the WhatsApp beta for iOS 24.8.10.73 update, we announced that WhatsApp was working on a banner to announce new desktop apps. Through this banner, WhatsApp aims to inform users about the availability and features of its new desktop apps, ensuring they are aware of the options for accessing WhatsApp on desktop devices. It seems that WhatsApp intends to continue using banners to notify users about new features or important tips. After installing the latest updates of WhatsApp for iOS and Android, select users may now see a new banner at the top of their chats list!
As you can see in the attached screenshot, certain users may receive a prompt encouraging them to invite friends and family to join WhatsApp. This notification will appear within a banner positioned at the top of their chats list, ensuring its visibility each time they access the app. The banner depicted in this screenshot isn't the only one users encounter, as WhatsApp is deploying various messages delivered to different users. Another version of the banner mentions the ability to use WhatsApp on different devices, enjoying a better chat experience between iPhone and Android. Alternatively, it encourages users to consolidate their messaging apps by inviting friends to use WhatsApp exclusively, simplifying communication by bringing all contacts together in one platform. In addition, if users have disabled syncing their address book with WhatsApp, the banner might also prompt them to enable contact syncing for an enhanced communication experience.
In our opinion, this persistent use of banners suggests a strategic campaign by WhatsApp to encourage users to invite more contacts to join the platform. This initiative seems particularly useful in countries where fewer people currently use WhatsApp, as it provides a convenient and visible reminder for existing users to expand their network within the app. By actively promoting the benefits of WhatsApp's new features, such as enjoying a better chat experience across different operating systems, WhatsApp aims to expand its user base to maintain its position as a leading messaging platform worldwide.
The banner to prompt users to invite new contacts is available to some people who install the latest updates of WhatsApp for iOS and Android, with the possibility of a wider release in the upcoming weeks.
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