WhatsApp beta for iOS 24.20.10.71: what's new?
WhatsApp has just submitted a new update through the TestFlight beta Program, bringing the version up to 24.20.10.71.
What's new in this update? WhatsApp is rolling out a new channel analytics feature with metrics, and it's available to some beta testers!
| Common questions | Answers |
|---|---|
| Name of the feature? | Channel analytics feature |
| Status? | Rolling out |
| Compatibility? | WhatsApp beta for iOS 24.20.10.71 is marked as a compatible update, but some beta testers might experiment with this feature by installing certain previous updates. |
| I've installed this update but I don't have this feature. Why? | This feature is available to some beta testers, and it is rolling out to more users over the coming weeks. |
| Thanks: | Akan and Youssef Salem, for testing and reporting. |
| Previous news? | WhatsApp beta for Android 2.24.21.8: what's new? WhatsApp is rolling out a new channel analytics feature with metrics! |
CHANNEL ANALYTICS FEATURE
In the article about the WhatsApp beta for Android 2.24.21.8 update, we announced that WhatsApp is currently rolling out a new channel analytics feature with metrics. Through this enhancement, some channel admins using the Android app gained access to detailed insights into their audience and content performance, offering various important metrics such as the number of unique viewers and geographic distribution of the audience. It appears that WhatsApp now intends to offer iOS users the same opportunity to view channel insights as it already does for the Android version. Thanks to the latest WhatsApp beta for iOS 24.20.10.71 update, which is available on the TestFlight app, we discovered that WhatsApp is rolling out a new channel analytics feature with metrics!
As you can see in the attached screenshot, some beta testers can finally explore a new feature to examine detailed analytics for their channels. With this update, some channel admins can view detailed metrics such as the number of unique viewers who have seen their updates, the geographical distribution of their audience, and the net change in followers over the past 30 days. This advancement allows users to gain deeper insights into their channel's performance, refine their content strategies, and better align their offerings with their current audience's interests and preferences.
An additional key metric available for analysis is the growth statistic, which tracks the number of followers over the last 30 days. This figure is derived by subtracting the number of accounts that unfollowed the channel or deleted their WhatsApp accounts from the total number of new followers. This insight also allows channel admins to optimize their content strategy to retain and attract more followers. A graph in this section visually represents new follows, total follows, and unfollows, giving users a clear and intuitive way to understand audience trends and fluctuations.
In addition, WhatsApp provides data on the top regions with the highest follower concentrations. This geographical breakdown helps admins understand where their audience is located, enabling them to create region-specific content or adjust messaging to better resonate with their core audience. Such regional insights are particularly useful for channels targeting diverse demographics or looking to expand their reach in specific areas.
In our opinion, these insights can finally channel owners to make informed decisions, optimize their content strategies, and better cater to their audience's preferences in the future. We believe this could also help channel owners boost engagement and improve follower retention by allowing them to tailor their content more effectively using detailed performance metrics. It's very important to note that channel owners need to have at least 100 followers to access these analytics, since this threshold ensures that the data collected is sufficiently comprehensive. Once their channel reaches this threshold, they will be able to view the detailed metrics provided by this feature.
A new channel analytics feature with metrics is available to some beta testers who install the latest version of WhatsApp beta for iOS from the TestFlight app, and it's rolling out to more people over the coming weeks.
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