WhatsApp beta for Android 2.25.24.24: what's new?

WhatsApp has released a new Android update through the Google Play Beta Program, bringing the version up to 2.25.24.24.
What's new in this update? WhatsApp is rolling out a feature that allows users to choose a chat theme on the business app, and it's available to some beta testers!

In the article about the WhatsApp beta for Android 2.24.21.34 update, we announced that a feature to choose a chat theme among 20 different colors was available. This feature allows users to select a default theme for all conversations or customize individual chats with distinct themes, providing over 22 unique themes and 20 color options. Users can also pair these themes with different wallpapers, ensuring each conversation can have a personalized and visually cohesive look. It appears that WhatsApp is now planning to offer the same customization options for businesses, enabling a consistent experience across both apps. Following the release of the latest WhatsApp beta for Android 2.25.24.24 update, which is available on the Google Play Store, we discovered that WhatsApp is rolling out a feature that allows users to choose a chat theme on the business app!

As you can see from the attached screenshot, some beta testers can now access a dedicated section for chat theme customization in the WhatsApp Business app. Previously, the ability to select different colors for individual conversations was exclusive to WhatsApp Messenger, leaving Business users with only the default appearance. This limitation meant that businesses could not personalize their chats to reflect their style or differentiate between conversations. With the latest update, WhatsApp is extending the same customization options to the Business app, allowing businesses to apply themes and colors just like personal users. This change ensures that all users, whether on Messenger or Business, can enjoy a visually distinct and cohesive chat experience.

Businesses can now select a theme from WhatsApp's carefully designed presets, where the wallpaper and message color are thoughtfully coordinated to ensure a visually harmonious and appealing look. These presets make it easier for businesses to apply a professional and polished appearance to their chats without spending time on manual adjustments. Alternatively, users can manually choose from one of the 20 available colors, giving them the freedom to match their chats to their specific preferences or brand identity. Some users may even have access to up to 38 colors in total, as revealed in the article about the WhatsApp beta for Android 2.25.19.2 update, providing an even wider range of customization options for businesses.

In addition to selecting colors, users can choose a wallpaper from WhatsApp's preloaded options, allowing them to quickly apply a visually appealing background without extra effort. They also have the option to use a solid color background and enhance it with WhatsApp doodles, adding playful or branded elements to their chats. For even greater flexibility, users can select any image from their personal library, giving them full control over the look and feel of each conversation. Additionally, those with access to Meta AI may be able to generate a completely custom wallpaper using AI, unlocking entirely new possibilities for creativity and personalized design.

This new level of customization allows businesses to distinguish different types of chats, such as separating customer support conversations from internal team discussions. It also ensures a consistent visual identity across WhatsApp Messenger and WhatsApp Business, which can enhance brand recognition and streamline the messaging experience. With themes and wallpapers, businesses can make important chats visually stand out, making it easier for team members to identify specific conversations just through their colors. Each conversation can retain a personalized feel while maintaining overall coherence across the app.

A feature that allows users to choose a chat theme on the business app is available to some beta testers who install the latest updates of WhatsApp beta for Android from the Google Play Store, and it is rolling out to even more people over the coming weeks.

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