WhatsApp beta for Android 2.24.21.8: what's new?

WhatsApp is rolling out a new update through the Google Play Beta Program, bringing the version up to 2.24.21.8.
What's new in this update? WhatsApp is rolling out a new channel analytics feature with metrics, and it's available to some beta testers!

In the article about the WhatsApp beta for Android 2.24.13.10 update, we announced that WhatsApp was working on a new feature to bring analytics to channels. With this improvement, channel admins would have gained a deeper understanding of their audience's behavior and preferences, allowing them to tailor content based on the best-performing metrics and geographical coverage. It appears that WhatsApp is now testing this feature with the public, as some beta testers can now experiment with these advanced insight tools to monitor the performance of their channels. Thanks to the latest WhatsApp beta for Android 2.24.21.8 update, which is available on the Google Play Store, we discovered that WhatsApp is rolling out a new channel analytics feature with metrics!

As you can see from the attached screenshot, some beta testers can explore a new feature that provides detailed insights for their channels. These include the number of accounts reached, which refers to the number of unique accounts that have viewed any of the channel updates at least once along with the list of top regions. This metric is particularly valuable because it excludes repeated views from the same accounts, giving admins a clear picture of the unique reach of their content. Understanding this reach also allows admins to measure the overall visibility of their channel and adjust their content to increase exposure.

Another important metric available for testing is the growth statistic, which indicates the net change in followers over the past 30 days. This is calculated by subtracting the number of accounts that unfollowed the channel or deleted their WhatsApp accounts from those who followed it. By tracking this metric, admins can quickly identify content that drives follower growth or, conversely, content that may be causing followers to leave. This information helps channel admins optimize their content to retain and attract more followers. This section includes a graph that visually represents the growth of new follows, total follows, and unfollows, providing users with an intuitive way to understand trends and fluctuations in their audience.

Additionally, WhatsApp is providing data on the top regions where the channel has the highest concentration of followers. This geographical breakdown helps admins understand where their audience is located, allowing them to create more region-specific content or tailor their messaging to better resonate with their primary audience. This regional insight might be particularly advantageous for channels targeting diverse demographics or those aiming to expand their influence in specific areas.

It's important to note that these metrics are estimates and may vary slightly due to differences in data reporting across regions. Despite this, the ability to access and analyze such data gives channel admins a powerful toolset to make specific decisions that enhance the overall performance and engagement for their channels. It's also important to mention that these statistics are private. This means that only channel admins have access to this data. Followers cannot see these insights, ensuring that the analytics always remain confidential and are specifically designed for channel admins. Channel admins also need a minimum of 100 followers to unlock these analytics. This requirement guarantees that the data is substantial enough to offer valuable insights. After reaching this follower count, channel admins gain access to the in-depth metrics available through this feature.

A new channel analytics feature with metrics is available to some beta testers who install the latest updates of WhatsApp beta for Android from the Google Play Store, and it is rolling out to even more people over the coming weeks.

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