We have published the details about a new subscription plan for businesses the last week. Today, Mark Zuckerberg and other leaders at Meta are officially announcing important news for the WhatsApp Cloud API at the Conversations 2022 keynote, and more!
| Common questions | Answers |
|---|---|
| Name of the feature? | Cloud API |
| Status? | Open to any business of any size |
| Availability? | The company is opening the API to any business today! |
| I've installed the latest update but I cannot claim a custom short link. Why? | The custom short link is part of WhatsApp Premium, a subscription plan that's under development, but you can discover a preview in this article. |
| Previous news? | WhatsApp beta for Android 2.22.12.5: what’s new? WhatsApp is working on rich previews when sharing links to text status updates |
CLOUD API
In the recent conversations business managing conference, the first official event that brings together their businesses, Mark Zuckerberg and other leaders at Meta just shared important details about some future plans and expectations for businesses on WhatsApp. At first, WhatsApp wants to support small businesses by opening its Cloud API to any business of any size around the world: this will help more businesses reach their customers easily and quickly. In addition, the company is planning to offer advanced and optional tools, such as the ability to claim a custom and personal short link: this feature has been already announced in an article here on WABetaInfo two days ago, but this is finally official news today!
There is something more: the ability to link up to 10 devices thanks to multi-device capabilities, an additional way for businesses to manage their chats with customers better. If you followed our recent announcements, you probably already know that these two features will be optional and they can be enabled by subscribing to WhatsApp Premium, a subscription plan available right within the WhatsApp Business app by paying a certain fee in the future: these additional features will help businesses communicate with their customers better and easier.
Unfortunately, further details are not available. WhatsApp says more details will be available in the future, so we can expect more additional features to include in the subscription plan, but we have to wait for news. The company also said that they will keep constantly improving the free version of WhatsApp Business, and more is coming. There will be another article on this website when more will be released or announced.
Follow WABetaInfo on Twitter to always be up to date about WhatsApp news, and you can discover all other changes implemented on WhatsApp beta for Android, iOS, Web/Desktop, and Windows!
Let us know on Twitter if you like this article and you can visit this page to discover where you can find WABetaInfo!
A Discord Server invite link is available! Join now to discover more about WhatsApp and you can chat, give advice, ask for help, and read my announcements!