Create ads that lead to WhatsApp using WhatsApp Business

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WhatsApp is always exploring new tools to help people with their businesses. This week, WhatsApp wants to introduce a new way to reach new customers within WhatsApp Business Settings.


Common questions Answers
Name of the feature? Advertise on Facebook
Status? Rolling out
Compatibility? WhatsApp Business beta for iOS and WhatsApp Business beta for Android are marked as compatible updates, but some users may receive these features on previous updates as well.
I’ve installed the most recent update but I don’t see this feature. Why? Seen that this feature is rolling out for specific beta testers, it may be unavailable for your WhatsApp account, but you can discover how it works here, so you’re ready when it’s enabled for your account.
Previous news? WhatsApp Messenger beta for iOS what’s new?

This week, WhatsApp is releasing to WhatsApp Business users the ability to create advertisements that lead to their WhatsApp account. Thanks to this feature, businesses can reach new customers by advertising on Facebook, because the ad lets people on Facebook know they also operate on WhatsApp.
In reality, this has been already revealed in the past: the company explained how to make money from using WhatsApp using some business tools like this. It was also possible to create an ad to redirect people to WhatsApp, but people had to use Facebook to configure it: a new option to configure it directly within WhatsApp Business Settings has been introduced recently.
Businesses can now create a new Facebook ad within WhatsApp Business Tools Settings > Advertise on Facebook.

If you see this option, available on the latest versions of WhatsApp beta for Android and iOS, you can already start creating a new ad by picking a media from your WhatsApp catalog (if you have configured it) or selecting a photo or video on your device.
When you create a new ad, you can reach a certain amount of people on Facebook. How many users? It depends on the budget you chose to create the ad.
People that see the ad can easily contact the business on WhatsApp by pressing the button “Send Message”, so they can connect with the business in a new WhatsApp conversation or call. Official information are also available on the Business Help Center from Facebook.

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